Nike lines up £1bn kit deal with Manchester United and hated owners the Glazers
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours,...
View ArticleNike quick to extract a cup full of value from new $125m golf star Rory McIlroy
Golfers often seem to have the charisma of herrings but Nike and Wieden+Kennedy seem to have extracted the max from this new film ‘In the Cup,’ designed to plug Northern Irish golfer Rory McIlroy’s new...
View ArticleWhat the world’s Twitterati made of cheatin’ Lance Armstrong’s Oprah Whinfrey...
Been wondering what, if anything, to say about shamed former US cycling champ Lance Armstrong: only an idiot (such as the odd libel juror) would have assumed he wasn’t taking drugs or worse given the...
View ArticleSantander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency...
View ArticleWinning takes care of everything says Tiger Woods for Nike – but does it?
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of...
View ArticleNational sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we...
View ArticleHavas pays price for Santander sport celebs car crash
It may be a coincidence the Havas London has hired Mark Fairbanks from AMV/BBDO as its new creative director in the week that it’s lost the whopper Santander bank business back to WCRS – but it...
View ArticleNike drives Rooney and McIlroy straight down the middle to launch Ordem...
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso...
View ArticleSantander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the...
View ArticleMatt Williams: what Nike and McIlroy can tell us about working for long-term...
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph, but I really wish I had. The victory capped an incredible few weeks for the Northern...
View ArticleNike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries and other ‘issues,’ has been a pussy cat recently despite his 14 majors. McIlroy (four...
View ArticleNike and W+K back Rory as Masters looms
Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain...
View ArticleClik here to view.
Santander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency...
View ArticleClik here to view.
Winning takes care of everything says Tiger Woods for Nike – but does it?
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of...
View ArticleClik here to view.
National sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we...
View ArticleClik here to view.
Havas pays price for Santander sport celebs car crash
It may be a coincidence the Havas London has hired Mark Fairbanks from AMV/BBDO as its new creative director in the week that it’s lost the whopper Santander bank business back to WCRS – but it...
View ArticleClik here to view.
Nike drives Rooney and McIlroy straight down the middle to launch Ordem...
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso...
View ArticleClik here to view.
Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the...
View ArticleClik here to view.
Matt Williams: what Nike and McIlroy can tell us about working for long-term...
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph, but I really wish I had. The victory capped an incredible few weeks for the Northern...
View ArticleClik here to view.
Nike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries and other ‘issues,’ has been a pussy cat recently despite his 14 majors. McIlroy (four...
View Article