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Santander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency...
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Winning takes care of everything says Tiger Woods for Nike – but does it?
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of...
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National sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we...
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Havas pays price for Santander sport celebs car crash
It may be a coincidence the Havas London has hired Mark Fairbanks from AMV/BBDO as its new creative director in the week that it’s lost the whopper Santander bank business back to WCRS – but it...
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Nike drives Rooney and McIlroy straight down the middle to launch Ordem...
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso...
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Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the...
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Matt Williams: what Nike and McIlroy can tell us about working for long-term...
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph, but I really wish I had. The victory capped an incredible few weeks for the Northern...
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Nike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries and other ‘issues,’ has been a pussy cat recently despite his 14 majors. McIlroy (four...
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Nike and W+K back Rory as Masters looms
Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain...
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